New Aqua Mix Logo

CORONA, Calif. – It’s a new look – and a new byword – in 2005 for Aqua Mix.
The developer of water-based products for stone, tile, masonry, grout, and other architectural surfaces revealed a new company logo and tagline earlier this year as part of a strategic commitment to position the company for the future.
The sleek, new design offers a variation on the Aqua Mix “wave” element, which emphasizes its water-based product legacy. The color blue is used to represent Aqua Mix’s depth, stability, and integrity in the industry.
The new tagline, Smarter Products. Professional Results., was chosen based on extensive research and analysis with Aqua Mix’s target customers of contractors, fabricators, applicators, distributors, architects, and home owners. The new tagline offers a balance between Aqua Mix’s heritage of working with the professional end-user as well as the do-it-yourself (DIY) homeowner.
“We have built a 25-year tradition of leading the care-and-maintenance industry with cutting-edge product innovation,” says Rick Baldini, Aqua Mix president. “We are constantly updating our products, increasing our knowledge, and strengthening our customer service so that we remain positioned for success throughout the next 25 years.”
“This change is the first visual step in our new branding initiative,” says Mindy Liron, Aqua Mix marketing director. “We feel that the new design brings together and solidifies our brand’s attributes that make Aqua Mix a great company.”