New Logo For Braxton-Bragg

  The stone-equipment and -accessories supplier’s updated identity includes a contemporary logo, designed to highlight Braxton-Bragg’s position as a solutions provider in the natural-stone fabrication industry.
  “As the natural-stone fabrication industry grows, Braxton-Bragg Corp. continues to evolve so that we can provide the best value to our customers” says Michael Pelehach, the company’s president and CEO. “Our customers expect more, and we are prepared to provide them with solutions to help them improve productivity in their shops. The new logo and our new ad campaign bring attention to the fact that we are changing along with the demands of our customers.
  “The message we want our customers to get is, ‘We are everything our customers love about Braxton-Bragg, and more.’ The new logo is a statement to the industry that Braxton-Bragg is committed to continuing to lead the way in value, productivity improvement, and technology.”
  The updated look of the company will carry over to the new catalog, which debuted early this month.
   “The catalog is a valuable tool for our customers, so we have changed the layout to make it more user-friendly,” says marketing coordinator Stacie Wingo. “The new logo is prominent in the catalog, but more importantly, we feature the products that our customers want.”
   “We don’t take a cookie cutter approach to handling our customers,” says Steve Spencer, Braxton-Bragg vice president of sales. “Every shop runs into their own issues, so we train our salesmen to perform diagnostic selling. We find out what the difficult issues are facing each shop, and then apply our product line to help the fab shop improve productivity.”
  While the new look is important, Pelehach stresses that the company is more than just a pretty face.
  “The logo defines our company, but our service defines our business,” he says. “That will always come first at Braxton-Bragg. We will continue to add value to what the fabrication shops are trying to achieve in their business. We are their partner in improving productivity. Improving the value chain is good for everyone in the industry, especially the consumer. That is what keeps them coming back to stone products.”