The Almost-Naked Truth
Click photo to enlargeMore and more attendees throughout the day made it a point to wander through Hall 4 to find Antolini Luigi & C. S.p.A.’s spacious stand, which featured the company’s large assortment of exotic and premium stones. The company also likes to make a statement with its trade-show exhibits in the past, including a booth at Coverings designed like a private club (replete with a velvet rope and bouncers) and a fashion show at Verona’s Marmomacc with models clad in bikinis printed to look like featured stone varieties.
The booth for Stone+tec features three large walls of Antolini Luigi’s premium stone … along with one or two models, with intricate body-painting to emulate the particular stone’s veining and movement. The models offer a number of interpretive poses, and the message is all very artistic.
It’s also a real eye-opener after trudging through aisles of the usual trade-show displays. Antolini Luigi never fails to get attention at trade shows, and they certainly held plenty of European stone guys rapt for a few minutes.