New Silestone® Website
The new Silestone website features a array of design options for the quartz material, available in over 65 colors and, two textures, that contains built-in antimicrobial properties. The site provides consumers with an organized way to get the latest product information, view a design gallery, and locate products nearby.
The site will also track the path of Estino, Silestone’s mobile showroom, and showcase relevant product news and kitchen reveals from ABC-TV’s Extreme Makeover Home Edition, where the product is regularly featured.
In conjunction with the launch, Silestone released a new online video, “Above Everything Else,” produced by Alex Roman, an acclaimed director from Alicante, Spain.
“The launch of our new U.S. consumer website and this innovative video is an exciting milestone for Silestone,” said Lorenzo Marquez, VP of marketing for Cosentino North America. “It allows us to portray our global messaging and product values, while allowing our consumers to further connect with the brand.”
“Above Everything Else” shows a new vision for kitchen countertops through a blend of surrealism and animation. Using 100-percent computer generated images, sounds and effects, Alex Roman showcases the raw properties of quartz and the finished characteristics of Silestone.
The video, which has received praise in Europe, will become part of a new Silestone advertising campaign in the United States.
The Silestone website launch is an important move for Cosentino as it continues to significantly expand its U.S. By the end of 2011, the company will open ten COSENTINO CENTERS, a concept already proven and an essential fixture in Europe, where the company has its global headquarters.
The new website will support this expansion and service the online community.
“Enhancing Silestone’s online presence further compliments our growth strategy for 2011,” Marquez added. “We believe our consumers need to have direct access to valuable information when making educated buying decisions.”
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