LATICRETE Makes Move Into Vietnamese Market
HANOI, Vietnam – LATICRETE International Inc. expanded its worldwide presence last month with the opening of a new company here.
The official launch of LATICRETE Vietnam Co. on July 20 will allow the Bethany, Conn., to offer its products and training in the northern part of Vietnam, with future expansion of production, research and training locations in other cities such as Da Nang and Ho Chi Mihn City.
“Vietnam continues to grow and advance in its role as a member of the World community,” said Henry Rothberg, LATICRETE co-owner. “The entire country has welcomed foreign investors and remained open to new technology that can help them sustain growth, the same way they have supported LATICRETE in this opportunity.
“LATICRETE, with global technology, is committed to helping change the way Vietnam installs tile and stone, from the thick layer of mortar used for centuries to a lightweight, thin layer of adhesive.”
The company should also improve access for LATICRETE with countries on the Indochinese peninsula, including Cambodia and Thailand. It currently has production and research facilities in Singapore, China and Australia, along with a strong sales presence in Hong Kong and Macau.
“LATICRETE will supply high-quality adhesives, grouts and waterproofing materials throughout Vietnam,” said Erno de Bruijn, president of LATICRETE’s International Division. “We’ll invest in our production facility in Hanoi, where we’ll use local raw materials and local skills. We’ll start a training program to educate the industry, targeting architects and engineers, as well as contractors.
“And, LATICRETE will contribute to the efforts of developing national standards for the installation and testing of tile and stone as Vietnam continues to grow and emerge on the global stage.”
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