MIA Seminar on 4/15: Chicago

Business Success for Fabricators: Marketing Your Company in Today’s Business Environment is set for April 15 at M S International Inc.’s Elk Grove, Ill., facility, beginning at 9 a.m.

The two-part presentation includes Duane Naquin of Stone Interiors offering “Business Success for Fabricators” in the morning, including the topics of cost analysis, financial-performance benchmarks, equipment needs, marketing a company and showcasing templating/fabrication/installation tips and techniques.

Marty Gould of Focalize Now takes on “Marketing Your Company in Today’s Business Environment” in the afternoon, including strategies on streamlining marketing and advertising, brand identity, target audiences and positioning a company online to dominate Google searches.

Between the sessions, there’s lunch, a tour of the M S facility and networking with the event’s sponsors.

Registration is $99 per person; with every two paid registrations from a company, a third person can attend for free. Non-MIA member companies who join before or during the seminar will be able to send two employees to a seminar for free.

Each attendee will also receive a $25 credit – awarded onsite at the seminar – for items from the MIA bookstore.

Lodging is available through the Holiday Inn – Elk Grove Village; phone 847-437-6010 for rates and reservations.

For online registration, go here. For more information on joining the MIA and free registration to a seminar, contact Jeff Handley at 440-250-9222.