Husqvarna Rebrands Product Lines

“By focusing on a single brand – Husqvarna – we can clearly show our strength in the market and be recognized as a strong, global brand,” said Anders Berggren, president of HCP North America.
HCP’s brand for the stone industry, Diamant Boart, won’t be changed.
“Diamant Boart is our strong, global brand for stone operations within HCP, which is a totally separate business with its own customers and sales organization,” Berggren said. “It is of vital importance that we retain the brand, Diamant Boart, for this operation.”
All of the brands were previously part of Stockholm-based AB Electrolux, which spun off Husqvarna into a separate stock corporation last June.