Category: Spall

Editor Emerson Schwartzkopf’s monthly opinion.

Tender is the Noun?

By Emerson Schwartzkopf

Today’s downturn may be one of the best things that could happen to the stone trade.
— me, “Down is Good,” Stone Business March 2008.

I suppose, close to three years later, some of you would like to see me eat those words. No salt-and-pepper or gravy, either; just chew ’em up raw.

While There’s Still Time

By Emerson Schwartzkopf

We like to think of stone as the stuff of eternity. We even sell granite, marble and the rest of our wares as materials that will outlast fads, a horde of kids, decades of holiday family dinners and, ultimately, us’

They Said What?

By Emerson Schwartzkopf

When you’re in the business of selling something, people love to talk about the customers … how to find them, how to sell to them, how to keep them.

But when customers actually talk, who listens?

Add It Your Way

By Emerson Schwartzkopf

Suppose you had a desk full of charts and spreadsheets, and – out of all those numbers – you could write two fact-filled articles with the following headline choices:

U.S. Stone Imports Continue at Lackluster Rate; or

U.S. Stone Industry Gears Up as Imports Gain.

Natural Ire

By Emerson Schwartzkopf

There’s a word that, for some of you, remains tiresome, if not downright infuriating. And it doesn’t start with an “r” – instead, it’s sustainability.

World of Blurt

By Emerson Schwartzkopf

For some people, social means the event of the year. For others, it’s shorthand for everyone’s favorite U.S. ID number.

Now, it’s part of the online world. Social media is beyond the buzzword stage and moving into general business strategy.

And, that’s OK for media behemoths like the New York Times and Coca-Cola. But, does it fit for us in the stone trade?