Int’l Stone Group Meets in Poland

The one-hour session featured several speakers on natural-stone promotion. WONASA President R. Veeramani, chairman of Chennai, India’s Gem Granites, noted the importantce of highlighting values represented by natural stone.

Heikki Palin of Turku, Finland-based Palin Granit Oy noted advantanges of natural stone in superior energy efficiency, and cited a German Natural Stone Assocation study that demonstrated stone’s superiority to glass in sustainability through the life cycle of the product.

Anil Taneja, editor of Madrid-based LITOS magazine, focussed on the importance of using a new, different language when communicating to the final consumer, and how to present stone as a consumer product rather than an industrial product.

The Poznan session followed the group’s inaugural presentation at Marmomacc 2010 in Verona, Italy, in late September.

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